The story behind our logo

Elements

• Circle: symbolizing a globe

• E for Expomuseum

• Mathematical symbol ≡ denotes identity, congruence and equivalence

While these meanings refer to specific mathematical characteristics that may not directly connect with our work, we believe there is poetry in how these scientific terms relate to the role of Expos in building a more harmonious society.

• Identity: Although official participation in Expos is based on national identity, the term also means that different expressions have the same value.

• Congruence: Expos embody the will of different countries to establish communication with their counterparts, and Expos do so by bringing together people from almost every country on Earth.

• Equivalence: Different perspectives hold equal value.

Colors

• Our primary colors are a white E over an orange background. Our logo adopts different colors depending on the context.