Fluvi

Fluviは、Expo 2008 サラゴサの公式マスコットで、青い水滴のキャラクターです。「水と持続可能な開発」をテーマにした国際博覧会にぴったりで、汚れた水滴の敵役をはじめとする仲間たちとともに、子どもたちに水を大切に使う習慣を教えるアニメシリーズの主人公になりました。

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誕生と選考

The winning design came from Sergi López Jordana, a young Barcelona-born designer who taught at the Escuela de Arte y Diseño in Terrassa. A jury chose it unanimously from 120 proposals in a public contest, and the organizers paid 149,000 euros for the design and its exploitation rights.

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The still-unnamed drop of water was presented in Zaragoza on December 17, 2005, in the presence of Spain’s first deputy prime minister, María Teresa Fernández de la Vega.

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名前の由来

The public chose the name by text message. Fluvi won about 36% of the votes, narrowly ahead of Gotika with 31%, followed by Wica, Aqua and Z@qua, and the close result made the vote controversial. The name was announced on January 26, 2006, at Zaragoza’s stand at the FITUR tourism fair in Madrid.

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仲間たち

In his animated series, Fluvi shares the screen with a cast of companions, including a polluted drop of water as his nemesis.

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博覧会で

Fluvi made his first public appearance on April 12, 2006, at Madrid’s Santiago Bernabéu stadium, during the Copa del Rey final between Real Zaragoza and RCD Espanyol. He then traveled to tourism trade shows and events in Spain and abroad to promote the Expo, which ran from June 14 to September 14, 2008. During the Expo, he shared the stage with Kiccoro and Morizo of Expo 2005 Aichi in a children’s musical performed from July 22 to 24, 2008.

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切手・映像・グッズ

On June 13, 2008, the eve of the opening, Spain’s postal service Correos issued a souvenir sheet featuring Fluvi as part of its stamp series for Andorra, printed in a run of 300,000. Fluvi plush toys were among the best-selling products at the official Expo shops and nearly sold out.

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An animated series starring Fluvi taught children good habits for using water, and a joint animated film with Kiccoro and Morizo was shown by Japanese and Spanish broadcasters.

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レガシー

On August 11, 2011, Zaragoza opened the Plaza de Fluvi in the Parque del Agua, the riverside park next to the former Expo site. Ten years after the Expo, the anniversary exhibitions in Zaragoza devoted a room to him.